Hi! I'm Sayalee

Senior UX Designer,

Digital Experience Architect &
‍love a good coffee

Design systems & coffee

I am a Senior UX/I designer and the world of human-centred design has become my passion and speciality.

I specialize in building comprehensive, scalable, multi-theme, multi-brand, multi-channel design systems that empower teams to deliver cohesive experiences across web and apps.

With a passion for design strategy and a proven track record of driving impactful digital products, I’m all about turning big ideas into intuitive, strategically built, end-to-end solutions.

I'm inspired by the late designer Alan Fletcher, design wasn’t just producing something sharp and effective for a client, but an approach to life. My go-to design strategy is Herbert Simon's five-step nonlinear model - Empathise, Define, Ideate, Prototype and Test.

Tokens, Figma variables, Multi-theme+multi-channel Design Systems

12 Design Principles, Typography, Modernism, Gestalt's PrinciplesDesign Theories

XD, Figma, Sketch, InVision, Flowmapp UX/I Design and Prototyping

Trello, Miro, Monday.com, Zeplin, Teamwork. Task / Project Management

Wordpress, Squarespace, WebflowWeb Design

UserBit, Hotjar, UsabilityHub, User Interviews UX Research and Usability Testing

Portfolio optimized for desktop - mobile build in progress.

How I Built a Multi-Brand Design System for One of Australia’s Largest Fashion Retailers

I unified five distinct brands, Country Road, Mimco, Trenery, Witchery, and Politix, into a single, scalable system using atomic design and object-oriented UX principles. Built with variables at its core, the system adapts across channels today and is ready to onboard new brands, platforms, or technologies tomorrow.